Author: Daryl Calfee

How to become a better marketer for Under $100

Kids don’t go to school on career day as a marketing director. No one grows up thinking, “I want to manage ad placements and creative content,” but somehow everyone has an opinion on marketing and how it should be done. Even Karen from accounting has recommendations for you. After launching into how they think you should solve their sales, manufacturing, or leadership problem simply with better marketing, you will hear them say, “Oh, but I’m not the creative one, that’s your area.” Where does that feedback come from? Often it comes from brief personal experiences: “Hey, I saw this...

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Tell Me the Story

Around 8:30 p.m. every night when we put the girls to bed, I hear the same request: “Dad tell us a story…”. Sometimes they want to hear a funny story from when I was a kid. Sometimes they ask for their magical princess counterparts, “Rella” and “Reaston,” two mischievous princesses who are always finding trouble and adventure. But you know what the girls have never asked for? A brief description of our family’s business. They have never asked for insight into our personal P&Ls or what makes our family value proposition better than the Joneses down the street (with...

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Navigating Your Social Media Family

Your Funny, Dysfunctional Social Media Family Learn the Voice of Each Channel and Navigate Them Well Think of social media for your business as like a holiday dinner with your family. You know you have to do it, but you really don’t want to because it takes wooooork. There are all the conversations and the feedback—and everyone has an opinion. You really would just like to drop in, drop off your covered dish and get out, but you and I both know that’s not going to happen. So warm up the casserole and let’s meet your dysfunctional social media...

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