Author: Daryl Calfee

Tell Me the Story

Around 8:30 p.m. every night when we put the girls to bed, I hear the same request: “Dad tell us a story…”. Sometimes they want to hear a funny story from when I was a kid. Sometimes they ask for their magical princess counterparts, “Rella” and “Reaston,” two mischievous princesses who are always finding trouble and adventure. But you know what the girls have never asked for? A brief description of our family’s business. They have never asked for insight into our personal P&Ls or what makes our family value proposition better than the Joneses down the street (with...

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Navigating Your Social Media Family

Your Funny, Dysfunctional Social Media Family Learn the Voice of Each Channel and Navigate Them Well Think of social media for your business as like a holiday dinner with your family. You know you have to do it, but you really don’t want to because it takes wooooork. There are all the conversations and the feedback—and everyone has an opinion. You really would just like to drop in, drop off your covered dish and get out, but you and I both know that’s not going to happen. So warm up the casserole and let’s meet your dysfunctional social media...

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