Impactful Connections

Optimizing Appeal for Y(ounger) Donors The holiday season is here and it’s a popular time to give—to family and friends, but also to charitable organizations in the region. During a season when consumers are exploring charitable giving opportunities, organizations may want to enhance their cause-specific campaign. A well-crafted campaign is imperative to attract all donors—especially Millennials. Millennials, and Millennial-giving activities and trends, have begun to mature in terms of frequency and commitment. The Pew Research Center defined the Millennial generation as those born after 1980; individuals in their 20s and 30s were the first to come of age in...

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