Author: Erick Petersen

Office Overhaul

5 Tech Gadgets to Revolutionize Your Workplace With tech pundits announcing the impending end of the smartphone era, it’s time to ready your office for what’s next. From augmented wearables to holographic touchscreens to the world’s most technologically advanced office chair, the following five gadgets could revolutionize the way you do business. The Looking Glass—Wish you could have the benefit of 3D viewing sans the VR headset? A universal holographic touchscreen by Brooklyn-based startup, Looking Glass Factory, is the answer. The company’s newly released self-contained displays connect to computers and allow users to interact with virtual three-dimensional objects in...

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Advertising is Salesmanship

Everyone wants their advertising to work for them. But, do we ever stop to understand what advertising or marketing really is and what we should expect from it? I’m sure you’ve heard that traditional media is over (are we sure about that? you are reading a printed page after all) because digital avenues like Facebook, Google, content marketing etc. are much more trackable. Naturally it follows then that advertising is easy—simply pick your digital medium of choice, make an ad, set a target and off you go. Of course, it’s not so simple. Every Ad is a Salesman The...

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