Author: Victor Clarke

HOW TO LEGALLY USE IMAGES

Found on the Internet What could be simpler than Googling a couple of images, finding ones you like, and putting them to work in your marketing? It’s more complicated than you may think, and the wrong choices can cost you thousands of dollars. You must understand the following risks: FREE TO DOWNLOAD IS NOT FREE TO USE. Anyone can put any image on the internet, even if they don’t own it themselves or have no permission to distribute the image. Google and other search engines do not curate what images they show. Just because it is in Google search...

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THE SUMMERTIME SLUMP: TAKING ADVANTAGE OF THE SLOW MONTHS

For some businesses the summertime is a slow season. But it also may be a good time to take stock of operations and make improvements. There’s nothing wrong with slowing down— but don’t shut down. Here are 10 tips to keep you and your team busy in a productive way. 1. CLEAN UP YOUR SYSTEMS If you have been running your business for a long time, you may do things a certain way because it’s how you have always done them. While technology has made a quantum leap from the typewriter to the smartphone, your systems may not have...

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Honesty and Integrity in Small Business

What It Means to Operate with Honesty and Integrity in Small Business Honesty and integrity should be the norm in any small business, and yet we often hear of poisonous and duplicitous business environments that can affect staff and customers. Honesty and integrity is not just important but is vital to the success of a small business. Some highly professional businesses must operate within a framework that sets out specific ethics rules. Attorneys, for example, operate under very specific and professional standards that are published. Rules are often set out by state bars and there can be sanctions for...

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The Best Marketing Companies Would Never Make These 9 Promises

The internet has transformed marketing, but you should still be skeptical about miracles. There is no guarantee of overnight success. If it sounds too good to be true, it probably is. Here’s a look at the nine biggest lies and half-truths the best marketing companies will not promise you. 1. “We’ll guarantee to get you on the first page of Google.” This is the most ridiculous claim to hear from marketers, and yet companies continue to make it almost routinely. Nobody can guarantee #1 placement on Google because that placement is in the hands of the biggest search engine...

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