Category: Special Sections

Keeping the Momentum

Millennials are loving Lynchburg, but local leaders are determined to bring in more Aubrey Varraux and her husband, Zach, have only lived in Lynchburg for the last five years, but they are convinced they want to stay in the Hill City for as long as they can. So naturally, when an article by Review.com ranked Lynchburg as the No. 1 city for millennials to move to in 2019, Varraux was not surprised. “We love it here,” Aubrey Varraux said. “[Lynchburg] has this smaller hometown feel.” While in high school, her family moved from a Northern California mountain town to...

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Roanoke

A Region on the Rise (above – An early morning hike on McAfee Knob can provide a breathtaking view of the sunrise. Brent McGuirt Photography – Visit Virginia’s Blue Ridge) Just as Lynchburg has seen major business and tourism growth over the past two decades, Roanoke has also experienced a gentrification that truly transformed the region’s identity. What once existed as a faded Appalachian city riddled with vacant buildings and overgrown railroad tracks is now a budding metropolis flush with opportunity. The Star City has become an incubator for some of the foremost thinkers, creators, crafters and explorers in...

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Ahead of the Game

A national event draws attention to Central Virginia’s growing sports tourism industry Photos Courtesy of Virginia Amateur Sports Visitors already flock to the greater Lynchburg region for our historical sites, beautiful scenery, and thriving active lifestyle. Now, with the addition of a national sporting event to the city’s itinerary, Central Virginia continues to build its reputation as a sports tourism destination. This summer, an estimated 35,000 visitors will descend upon the area for the State Games of America July 31-Aug. 4. The Olympic-style event will bring 15,000 winners from each state’s games across the country. Lisa Meriwether, tourism sales...

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