Category: Marketing & Sales

Marketing & Sales

Don’t Panic, Pivot!

Jul 1, 2020 | Marketing & Sales |

Three Tips for Branding Yourself During a Crisis So here you are (or… there you were, all...

Crafting a Video Marketing Strategy

Jan 1, 2020 | Columns, Marketing & Sales |
The Millennial’s Guide to Networking

Aug 1, 2019 | Columns, Marketing & Sales |
WANT TO BE MORE PRODUCTIVE? WORK LESS!

Jun 1, 2019 | Columns, Marketing & Sales |
How to become a better marketer for Under $100

Apr 1, 2019 | Columns, Marketing & Sales |

Columns

14 Tips in 14 Days

14 Tips in 14 Days

Jul 1, 2020

Don’t Panic, Pivot!

Don’t Panic, Pivot!

Jul 1, 2020

Is Your Workplace a Pain-Producing Space?

Is Your Workplace a Pain-Producing Space...

Jul 1, 2020

Taking Care of Business

Taking Care of Business

Jul 1, 2020

The Perfect Storm: COVID-19, Unemployment, and Virginia’s New Employment Laws

The Perfect Storm: COVID-19, Unemploymen...

Jul 1, 2020

Why Focus on Debt First?

Why Focus on Debt First?

Jul 1, 2020

The Case for Engagement

The Case for Engagement

Jan 31, 2020

TOP LAWYERS 2020

TOP LAWYERS 2020

Jan 1, 2020

River Ridge, Reinvented

River Ridge, Reinvented

Jan 1, 2020

SERVICE ANIMALS and the Americans with Disabilities Act

SERVICE ANIMALS and the Americans with D...

Jan 1, 2020

Demystifying the Mysterious: A short history of real estate agency (sort of)

Demystifying the Mysterious: A short his...

Jan 1, 2020

Student Loans: A Blessing or a Burden?

Student Loans: A Blessing or a Burden?

Jan 1, 2020

Crafting a Video Marketing Strategy

Crafting a Video Marketing Strategy

Jan 1, 2020

Workplace Violence: Recognizing the Warning Signs

Workplace Violence: Recognizing the Warn...

Jan 1, 2020

EXECUTIVE EXERCISE

EXECUTIVE EXERCISE

Aug 2, 2019

Estate Planning for Young Professionals

Estate Planning for Young Professionals

Aug 1, 2019

Are Headaches Holding You Hostage?

Are Headaches Holding You Hostage?

Aug 1, 2019

Not Your Grandparents’ Retirement

Not Your Grandparents’ Retirement

Aug 1, 2019

EDITOR’S LETTER AUGUST/SEPTEMBER 2019

EDITOR’S LETTER AUGUST/SEPTEMBER 2019

Aug 1, 2019

The Millennial’s Guide to Networking

The Millennial’s Guide to Networking

Aug 1, 2019

Are You a Viable Candidate in Today’s World?

Are You a Viable Candidate in Today’s Wo...

Aug 1, 2019

I Know What You’re Going Through

I Know What You’re Going Through

Aug 1, 2019

IF YOU CAN KEEP IT

IF YOU CAN KEEP IT

Aug 1, 2019

Planning to Pay for College?

Planning to Pay for College?

Jun 1, 2019

THE MEASURABLE BENEFITS OF AN EMPLOYEE VOLUNTEER PROGRAM

THE MEASURABLE BENEFITS OF AN EMPLOYEE V...

Jun 1, 2019

The Advocate for Lynchburg’s Homeless Students

The Advocate for Lynchburg’s Homeless St...

Jun 1, 2019

ACCELERATING NUTRITION PROGRESS

ACCELERATING NUTRITION PROGRESS

Jun 1, 2019

Attack of the Zombie FitBit

Attack of the Zombie FitBit

Jun 1, 2019

EDITOR’S LETTER JUNE/JULY 2019

EDITOR’S LETTER JUNE/JULY 2019

Jun 1, 2019

Check Your Calendar

Check Your Calendar

Jun 1, 2019

WANT TO BE MORE PRODUCTIVE? WORK LESS!

WANT TO BE MORE PRODUCTIVE? WORK LESS!

Jun 1, 2019

How to become a better marketer for Under $100

How to become a better marketer for Unde...

Apr 1, 2019

The DNA of a Winning Company

The DNA of a Winning Company

Apr 1, 2019

Climbing Out of Sleep Debt

Climbing Out of Sleep Debt

Apr 1, 2019

Is This Some Sort of Game to You?

Is This Some Sort of Game to You?

Apr 1, 2019

Are Employers Liable for Employees’ Distracted Driving ?

Are Employers Liable for Employees’ Dist...

Apr 1, 2019

The Waiting List

The Waiting List

Apr 1, 2019

Investment Trends

Investment Trends

Apr 1, 2019

Retirement’s Ahead

Retirement’s Ahead

Feb 1, 2019

Ask Good Questions

Ask Good Questions

Feb 1, 2019

IMPACTING THE WORKPLACE LONELINESS EPIDEMIC

IMPACTING THE WORKPLACE LONELINESS EPIDE...

Feb 1, 2019

A Long-Term Solution for Your New Year’s Resolution

A Long-Term Solution for Your New Year’s...

Feb 1, 2019

DRUG & ALCOHOL TESTING IN THE WORKPLACE

DRUG & ALCOHOL TESTING IN THE WORKP...

Feb 1, 2019

Growth Through Giveaways

Growth Through Giveaways

Feb 1, 2019

New Year, New Opportunities

New Year, New Opportunities

Feb 1, 2019

Always a Balancing Act

Always a Balancing Act

Dec 1, 2018

TOP LAWYERS 2018-19

TOP LAWYERS 2018-19

Dec 1, 2018

New Liberty Law Clinic

New Liberty Law Clinic

Dec 1, 2018

HOW TO LEGALLY USE IMAGES

HOW TO LEGALLY USE IMAGES

Dec 1, 2018

FAMILY MEALS Increase Productivity in the Workplace

FAMILY MEALS Increase Productivity in th...

Dec 1, 2018

Back to the Fundamentals

Back to the Fundamentals

Dec 1, 2018

Merry Christmas, and Happy New Tax Code

Merry Christmas, and Happy New Tax Code

Dec 1, 2018

Becoming an HR Thinking Partner

Becoming an HR Thinking Partner

Dec 1, 2018

Municipal Bonds

Municipal Bonds

Oct 1, 2018

A Family Affair

A Family Affair

Oct 1, 2018

Having Your Cake (And Renting It Too)

Having Your Cake (And Renting It Too)

Oct 1, 2018

Preventing Poor Posture

Preventing Poor Posture

Oct 1, 2018

On Walking

Oct 1, 2018

Tell Me the Story

Tell Me the Story

Oct 1, 2018

Lactation Support Pays Off

Lactation Support Pays Off

Oct 1, 2018

Subconscious Thoughts

Subconscious Thoughts

Oct 1, 2018

5 Ways to Turn Your Business into a Destination

5 Ways to Turn Your Business into a Dest...

Aug 1, 2018

OLD WISDOM

Aug 1, 2018

Data in Danger

Aug 1, 2018

The Home Buyer’s Lament

The Home Buyer’s Lament

Aug 1, 2018

Are You Financially Literate?

Are You Financially Literate?

Aug 1, 2018

Protecting Our Youth from Vaping Dangers

Protecting Our Youth from Vaping Dangers...

Aug 1, 2018

Are You Ready For “THE SILVER TSUNAMI”?

Are You Ready For “THE SILVER TSUNAMI”?...

Aug 1, 2018

THE TWO LISTS AND WHY YOU WANT THEM AS SHORT AS POSSIBLE

THE TWO LISTS AND WHY YOU WANT THEM AS S...

Jun 4, 2018

CYBERSERCURITY IN 2018: MANAGING THE RISKS TO YOU AND YOUR BUSINESS

CYBERSERCURITY IN 2018: MANAGING THE RIS...

Jun 1, 2018

THE SUMMERTIME SLUMP: TAKING ADVANTAGE OF THE SLOW MONTHS

THE SUMMERTIME SLUMP: TAKING ADVANTAGE O...

Jun 1, 2018

THE EMPLOYEE UPSKILLING SOLUTION

THE EMPLOYEE UPSKILLING SOLUTION

Jun 1, 2018

ECONOMIC GROWTH YET TO DEAL WITH HEALTHCARE CONFUSION

ECONOMIC GROWTH YET TO DEAL WITH HEALTHC...

Jun 1, 2018

QUIT COSTING YOURSELF MONEY: RECOGNIZING OUR INVESTMENT BIASES

QUIT COSTING YOURSELF MONEY: RECOGNIZING...

Jun 1, 2018

BUILDING ON THE PAST

BUILDING ON THE PAST

Jun 1, 2018

EDITOR’S LETTER JUNE/JULY 2018

EDITOR’S LETTER JUNE/JULY 2018

Jun 1, 2018

BEST PLACES TO WORK 2018 WINNERS

BEST PLACES TO WORK 2018 WINNERS

Jun 1, 2018

Mental Health in the Workplace

Mental Health in the Workplace

Apr 1, 2018

The Real Estate Coach: J.P. Vaughan

The Real Estate Coach: J.P. Vaughan

Apr 1, 2018

DEBUNKING THE TAX MYTH: SHOULD YOU REALLY BE EXCITED ABOUT THAT BIG TAX REFUND?

DEBUNKING THE TAX MYTH: SHOULD YOU REALL...

Apr 1, 2018

Navigating Your Social Media Family

Navigating Your Social Media Family

Apr 1, 2018

Sexual Harassment is Front and Center

Sexual Harassment is Front and Center

Apr 1, 2018

New Honors Program at Liberty University School of Law

New Honors Program at Liberty University...

Apr 1, 2018

Editor’s Letter April/May 2018

Editor’s Letter April/May 2018

Apr 1, 2018

Lynchburg Architecture, 200 years in the making

Lynchburg Architecture, 200 years in the...

Apr 1, 2018

Can a Business Be Liable

Can a Business Be Liable

Feb 1, 2018

Honesty and Integrity in Small Business

Honesty and Integrity in Small Business

Feb 1, 2018

Taking Control of Our Financial Fears

Taking Control of Our Financial Fears

Feb 1, 2018

Hitting Your Goal Weight…

Hitting Your Goal Weight…

Feb 1, 2018

Your Staffing Solution = New Business + Recent Graduate

Your Staffing Solution = New Business + ...

Feb 1, 2018

The Information Gap, A Story

The Information Gap, A Story

Feb 1, 2018

Going Green in Healthcare

Going Green in Healthcare

Feb 1, 2018

Computer Vision Syndrome

Computer Vision Syndrome

Dec 1, 2017

Impactful Connections

Impactful Connections

Dec 1, 2017

Emergency Preparedness

Emergency Preparedness

Dec 1, 2017

Money State of Mind

Money State of Mind

Dec 1, 2017

Reflections & Reminiscence

Reflections & Reminiscence

Dec 1, 2017

Marketing Strategies

Marketing Strategies

Dec 1, 2017

Cost Approach

Dec 1, 2017

Social Media in the Workplace

Social Media in the Workplace

Dec 1, 2017

All in the Family…

All in the Family…

Oct 1, 2017

The Speed of the Market

The Speed of the Market

Oct 1, 2017

‘Tis the Season for Flu Prevention

‘Tis the Season for Flu Prevention

Oct 1, 2017

You Think This Can’t Happen to You?

You Think This Can’t Happen to You?

Oct 1, 2017

The Roth IRA

Oct 1, 2017

Advertising is Salesmanship

Advertising is Salesmanship

Oct 1, 2017

Do You Have a Learning Culture?

Do You Have a Learning Culture?

Oct 1, 2017

Rejuvenate Your Career Confidence

Rejuvenate Your Career Confidence

Aug 2, 2017

An Honest Real Estate Man

An Honest Real Estate Man

Aug 2, 2017

Among the Generations Embracing the Differences

Among the Generations Embracing the Diff...

Aug 2, 2017

End-of-Life Planning Not just for Seniors

End-of-Life Planning Not just for Senior...

Aug 2, 2017

The Benefits of a Local Internship

The Benefits of a Local Internship

Aug 2, 2017

PAs and the Changing Landscape of Healthcare

PAs and the Changing Landscape of Health...

Aug 2, 2017

Don’t Write Off Research

Don’t Write Off Research

Aug 2, 2017

It Ain’t What They Call You, It’s What You Answer To…

It Ain’t What They Call You, It’s What Y...

Aug 2, 2017

AirBNB Renting Rules

AirBNB Renting Rules

May 30, 2017

Essential Elements of Employee Retention

Essential Elements of Employee Retention

May 30, 2017

Real Estate, Supply and Demand

Real Estate, Supply and Demand

May 30, 2017

The Psychiatrist Shortage in Virginia

The Psychiatrist Shortage in Virginia

May 30, 2017

Lynchburg Hotels, Then and Now

Lynchburg Hotels, Then and Now

May 30, 2017

Cold Calls Shouldn’t Be “Cold” Anymore

Cold Calls Shouldn’t Be “Cold” Anymore...

May 30, 2017

Cash is King

May 30, 2017

See Clearly Now

See Clearly Now

May 30, 2017

The Best Marketing Companies Would Never Make These 9 Promises

The Best Marketing Companies Would Never...

Apr 1, 2017

A Little Perspective

A Little Perspective

Apr 1, 2017

Orthopedics

Apr 1, 2017

Mind, Body & Spirit

Mind, Body & Spirit

Apr 1, 2017

Planning for Retirement

Planning for Retirement

Apr 1, 2017

How a Real Estate Appraiser Reads the News

How a Real Estate Appraiser Reads the Ne...

Apr 1, 2017

The Faces of Negativity

The Faces of Negativity

Apr 1, 2017

The Stress Test

The Stress Test

Feb 1, 2017

Solar Savings

Feb 1, 2017

Ready. Set. Go!

Ready. Set. Go!

Feb 1, 2017

Productive Ideas for that Year-End Bonus

Productive Ideas for that Year-End Bonus

Feb 1, 2017

Employees Find Power Through Wellness

Employees Find Power Through Wellness

Feb 1, 2017

The Cost of Eldercare

The Cost of Eldercare

Feb 1, 2017

Checking Our Local Bank Balance

Checking Our Local Bank Balance

Feb 1, 2017

Who Really Cares About Real Estate Predictions?

Who Really Cares About Real Estate Predi...

Feb 1, 2017

Greenwashing

Feb 1, 2017

Choosing Investments in a Workplace Retirement Plan

Choosing Investments in a Workplace Reti...

Dec 1, 2016

Paid Sick Leave Rules

Paid Sick Leave Rules

Dec 1, 2016

Managing and Treating Depression

Managing and Treating Depression

Dec 1, 2016

Resolutions for the New Year

Resolutions for the New Year

Dec 1, 2016

The Moral of the (Real Estate) Story…

The Moral of the (Real Estate) Story…

Dec 1, 2016

Holiday Party Networking

Holiday Party Networking

Dec 1, 2016

Social Security: Fact Vs. Fiction

Social Security: Fact Vs. Fiction

Dec 1, 2016

Success in Human Resources

Success in Human Resources

Dec 1, 2016

A Final Ruling Has Been Made: Updates to the FLSA

A Final Ruling Has Been Made: Updates to...

Oct 1, 2016

“Little to No Skin in the Game”

“Little to No Skin in the Game”

Oct 1, 2016

Clearing a Hurdle You Forgot Was There: Appraisals

Clearing a Hurdle You Forgot Was There: ...

Oct 1, 2016

Turn Ideas Into Valuable Intellectual Property Assets

Turn Ideas Into Valuable Intellectual Pr...

Oct 1, 2016

Stop the Lies—Print is Not Dead!

Stop the Lies—Print is Not Dead!

Oct 1, 2016

Making Plastic Surgery Work for You

Making Plastic Surgery Work for You

Oct 1, 2016

THE OPIOID DILEMMA

THE OPIOID DILEMMA

Oct 1, 2016

Four Common Diversification MisSteps

Four Common Diversification MisSteps

Oct 1, 2016

Millennial Home Buyers

Millennial Home Buyers

Oct 1, 2016

The Pros of Pro Bono: How the Virginia Legal Aid Society Helps Clients and the Community

The Pros of Pro Bono: How the Virginia L...

Aug 1, 2016

Taking the Long View

Taking the Long View

Aug 1, 2016

Mailbox or Inbox?

Mailbox or Inbox?

Aug 1, 2016

Decoding Demographics: Are You Taking Advantage of Data?

Decoding Demographics: Are You Taking Ad...

Aug 1, 2016

Women in the Workplace

Women in the Workplace

Aug 1, 2016

Peaks & Valleys or Mountains vs. Molehills

Peaks & Valleys or Mountains vs. Mo...

Aug 1, 2016

Prevent Computer Overuse Injuries with Healthy Habits

Prevent Computer Overuse Injuries with H...

Aug 1, 2016

Mind the Gap: Dodging the Leadership Crisis?

Mind the Gap: Dodging the Leadership Cri...

Jun 1, 2016

Storing Up Wealth: Self-Storage Packs High Value

Storing Up Wealth: Self-Storage Packs Hi...

Jun 1, 2016

Asset Protection and Pre-Bankruptcy Planning

Asset Protection and Pre-Bankruptcy Plan...

Jun 1, 2016

Help for Caregivers

Help for Caregivers

Jun 1, 2016

Why Do Customers Purchase the Way that They Do?

Why Do Customers Purchase the Way that T...

Jun 1, 2016

Smart Ways to be Generous

Smart Ways to be Generous

Jun 1, 2016

Financing Fundamentals

Financing Fundamentals

Apr 1, 2016

Covering All Your Bases: Tips on Structuring a 4-part Financing Contingency

Covering All Your Bases: Tips on Structu...

Apr 1, 2016

Physical Therapy: Rehab Delivers Injury Prevention and Recovery

Physical Therapy: Rehab Delivers Injury ...

Apr 1, 2016

The FLSA: Impact of Proposed Overtime Changes

The FLSA: Impact of Proposed Overtime Ch...

Apr 1, 2016

Ready To Sell Your House? Buyer—and Seller—Beware!

Ready To Sell Your House? Buyer—and Sell...

Apr 1, 2016

Tips on Employee Retirement Packages

Tips on Employee Retirement Packages

Apr 1, 2016

The Appraiser’s Favorite Tool

The Appraiser’s Favorite Tool

Feb 1, 2016

Satisfaction & Joy Two Critical Components to Improving Job Performance

Satisfaction & Joy Two Critical Com...

Feb 1, 2016

Give Your Employees the Ultimate Benefit: Financial Independence

Give Your Employees the Ultimate Benefit...

Feb 1, 2016

5 Things Virginia Employers Should Know About Garnishment Summons

5 Things Virginia Employers Should Know ...

Feb 1, 2016

5 Steps to a Healthier You

5 Steps to a Healthier You

Feb 1, 2016

Saving Lives by Curbing the Habit

Saving Lives by Curbing the Habit

Dec 1, 2015

Preparing for the Future: Proper Transfer of a Family Business

Preparing for the Future: Proper Transfe...

Dec 1, 2015

Changes Ahead for HR: What to Expect and How to Prepare Now

Changes Ahead for HR: What to Expect and...

Dec 1, 2015

Insider Tips of the Trade

Insider Tips of the Trade

Dec 1, 2015

Around Town June/July 2015

Around Town June/July 2015

Jun 1, 2015

Don’t Panic, Pivot!

by LynchburgBusiness | Jul 1, 2020 | Marketing & Sales | 0 |

Three Tips for Branding Yourself During a Crisis So here you are (or… there you were, all...

Read More

Crafting a Video Marketing Strategy

by LaShonda Delivuk | Jan 1, 2020 | Columns, Marketing & Sales | 0 |

Video is revolutionizing the way people communicate. According to Hubspot, 3 out of 4 people...

Read More

The Millennial’s Guide to Networking

by LaShonda Delivuk | Aug 1, 2019 | Columns, Marketing & Sales | 0 |

“Your network is your net worth.” – Tim Sanders, New York Times Best Selling Author While...

Read More

WANT TO BE MORE PRODUCTIVE? WORK LESS!

by Victor Clarke | Jun 1, 2019 | Columns, Marketing & Sales | 0 |

Have you read The Five Hour Workday by Stephan Aarstol or the The 4-Hour Workweek by Tim Ferriss?...

Read More

How to become a better marketer for Under $100

by Daryl Calfee | Apr 1, 2019 | Columns, Marketing & Sales | 0 |

Kids don’t go to school on career day as a marketing director. No one grows up thinking, “I want...

Read More

Growth Through Giveaways

by LaShonda Delivuk | Feb 1, 2019 | Columns, Marketing & Sales | 0 |

It may seem counterintuitive to increase your income by giving items away, but giveaways are an...

Read More

HOW TO LEGALLY USE IMAGES

by Victor Clarke | Dec 1, 2018 | Columns, Marketing & Sales | 0 |

Found on the Internet What could be simpler than Googling a couple of images, finding ones you...

Read More

Tell Me the Story

by Daryl Calfee | Oct 1, 2018 | Columns, Marketing & Sales | 0 |

Around 8:30 p.m. every night when we put the girls to bed, I hear the same request: “Dad tell us a...

Read More

5 Ways to Turn Your Business into a Destination

by LaShonda Delivuk | Aug 1, 2018 | Columns, Marketing & Sales | 0 |

Location matters. If it didn’t Walgreens wouldn’t spend top dollar to be on the “corner of happy...

Read More

THE SUMMERTIME SLUMP: TAKING ADVANTAGE OF THE SLOW MONTHS

by Victor Clarke | Jun 1, 2018 | Columns, Marketing & Sales | 0 |

For some businesses the summertime is a slow season. But it also may be a good time to take stock...

Read More

Navigating Your Social Media Family

by Daryl Calfee | Apr 1, 2018 | Columns, Marketing & Sales | 0 |

Your Funny, Dysfunctional Social Media Family Learn the Voice of Each Channel and Navigate Them...

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Honesty and Integrity in Small Business

by Victor Clarke | Feb 1, 2018 | Columns, Marketing & Sales | 0 |

What It Means to Operate with Honesty and Integrity in Small Business Honesty and integrity should...

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